Ways with words.
For a full portfolio link, contact me.
Acana Brand Strategy
Boasting a high-quality product but low marks on brand distinctiveness, Acana brought me in to assess the current state of their brand. Following a full audit, I led strategy and stimulus development for a qualitative deep-dive across the US and Canadian markets, informing a holistic refresh of the brand’s positioning, comms and creative expression.
DaVita Communications
As a consultant to the DaVita Communications team, I support the organization with strategic and editorial contributions to the DaVita Newsroom and a variety of annual reports.
Betty Brand Strategy
Botanical wellness for the prime of your life? Count me in! When the founder of this herbal wellness startup approached me for support on brand and communication strategy, I jumped at the chance to develop a brand that’s all about women living and feeling their best in menopause and beyond.
DispatchHealth Strategy & Communications
As a consultant to the DispatchHealth Brand Marketing and Comms teams, I led brand strategy and personality refinement to set the stage for effective communication during rapid scaled growth. Jumping off from this foundation, I directed a full-scale overhaul of content strategy and execution for the company’s website.
Orijen Brand Strategy
A pack leader in premium dog food, Orijen had aggressive competition nipping at its tail. As a consultant to the Brand and Consumer Insights teams, I led strategy and stimulus development for qualitative research spanning the US and Canadian markets. The result: a distinctive and defensible refreshed positioning to propel the brand forward.
SToK Brand Voice
As a member of the team that originally created the SToK brand way back in 2015, I was thrilled to be invited back to lead a brand tone-of-voice refresh in 2023. Working in close partnership with Danone’s internal Strategy and Creative teams, I developed an updated voice and governance tools to keep SToK true to its roots, yet hyper-relevant for right now.
Silk Brand Voice
A new look for Silk called for a new verbal tone — one that balances a bold leadership legacy with the humble humanity today’s consumers crave. Together with the Design and Brand teams, I helped give voice to a whole new era for an iconic brand.
International Delight
When International Delight coffee creamers got a festive full-brand facelift, they needed a fun-loving voice to match. Working with the Design and Brand teams, I created a fresh verbal tone with wit and wordplay to spare.
Oikos Brand Voice
Stronger makes everything better. That’s true of the powerful nutrition in Oikos — and of the brand’s bold verbal expression, which I developed in partnership with internal Strategy and Marketing teams.
Kellogg’s
As a partner to the creative wizards at BrandFuel, I’ve supported campaign and creative strategy work for several iconic brands in the Kellogg’s portfolio including Club, Townhouse, RXBar and CheezIt.
Kroger Store Brands
As a partner to the outstanding team at BrandFuel, I provide copywriting and naming support for a wide range of products representing every aisle of America’s largest conventional grocery retail chain.
Yomp Naming + Brand Strategy
Tails everywhere are wagging for an adorable new brand of super-safe dog toys. I had the pleasure of joining the outstanding Urban Canvas team to support the naming, brand positioning, voice and copywriting portion of the launch.
