Phrase-crazed and wordly wise.
Equal parts strategist and creative, I believe that clear thinking is the heart of powerful writing — and I’ve committed my 25-year career to both.
Creative
- Naming
- Concepting
- Scriptwriting
- Copywriting
Brand Strategy
- Brand foundations
- Positioning
- Audience Illumination
- Mission + Vision
- Values + Manifesto
- Tone of Voice
Communications + Content
- Key Messaging + Message Mapping
- Website Audit + Optimization
- Content Ideation + Development
- Press Releases + Media Materials
Thought Leadership
- Executive Ghostwriting
- Speechwriting
- White Papers
Strategist & Verbal Creative
Meet Liz
Liz Ellis brings an outsized passion for language plus two decades of experience in creative, branding and communication strategy. Her background includes both in-house creative leadership roles and independent consulting in industries ranging from food to tech to education. In short, she writes everything – and loves doing it.
Projects
Orijen Brand Strategy
A pack leader in premium dog food, Orijen had aggressive competition nipping at its tail. As a consultant to the Brand and Consumer Insights teams, I led strategy and stimulus development for qualitative research spanning the US and Canadian markets. The result: a distinctive and defensible refreshed positioning to propel the brand forward.
DispatchHealth Strategy & Communications
As a consultant to the DispatchHealth Brand Marketing and Comms teams, I led brand strategy and personality refinement to set the stage for effective communication during rapid scaled growth. Jumping off from this foundation, I directed a full-scale overhaul of content strategy and execution for the company’s website.
Happy Clients
